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Strategic Management Research Journal, Part 4 Business Essay (Essay Sample)

Instructions:

Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: vertical integration, taper integration, backward vertical integration, forward vertical integration, strategic alliances, global strategy, international strategy, innovation.
Create a 700 to 1,050-word entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
Identify Caterpillar Inc.’s short-term versus long term goals.
Evaluate how mergers and acquisitions in the past 5 years have contributed to Caterpillar Inc.’s performance.
Assess Caterpillar Inc.’s global strategy (international, multi-domestic, global-standardization, or transnational).
Discuss the types of innovation Caterpillar Inc.’s uses such as radical incremental, disruptive, and architectural innovation. Identify types of innovation Caterpillar Inc. has used over time.

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Content:


Strategic Management Research Journal, Part 4
Author`s Name
Institutional Affiliation
Strategic Management Research Journal, Part 4
Caterpillar Inc. is a well-known manufacturer of heavy machinery equipment such as diesel engines, bulldozers, trucks, and wheel loaders. The company offers different services that include funding and insurance in addition to the maintenance and training of personnel. The company has diversified in various commodities and services on a worldwide perspective. The company has its headquarters in California, and since its start in 1925, it is the leading supplier of construction machinery on the globe. However, it competes with other larger firms such as Mitsubishi and Toyota that forces them to have an excellent strategy to overcome their competitors. Despite stiff competition, it has remained a leader in the business of construction and heavy machinery equipment.

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