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Business & Marketing
English (U.S.)
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Strategic Management of Krispy Kreme Doughnuts (Essay Sample)

The group project you started in Team Assignment #2 continues. Having analyzed the organization's situation, you now need to consider the company's current strategy and make justified recommendations for amendments or developments of that strategy. Strategy Matching (10%) o What are some possible strategies that match external factors (threats and opportunities) with internal factors (weaknesses and strengths)? Make sure you correct misclassifications of opportunities (confusing internal factors with external factors) before completing the TOWS analysis. o Which of the company's current strategies appeared? o What is an underlying grand strategy or strategy theme? Also Include what Krispy Kreme should do for its strategy. COPY OF THE CASE INCLUDED AS ATTACHMENT source..

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(26, November 2010)
Strategic Management of Krispy Kreme Doughnuts
Having analyzed the organization`s situation, this essay considers Krispy Kreme Doughnuts` current strategy and makes justified recommendations or development of that strategy. Some possible strategies that have matched external factors with internal factors at Krispy Kreme Doughnuts include marketing, vital business model, attention to quality, a balanced financial model, and aggressive expansion.
Krispy Kreme Doughnuts in the recent years has used marketing strategy to capitalize on strong market existing for doughnuts by establishing itself as a director by using the power of its recognized brand name, entering target market through many sales channels, and turning out a high volume product. (Novelguide, 2002).
The company has employed unique and successful business model. Krispy Kreme Doughnuts is divided into two business units and that one is the compliment of the other. It has the store operations that encompass the company store segment and the franchise segment of store. The other division is the manufacturing and development or KKM&D unit, its main source of income is the sale of doughnuts produced and distributed by the store operations, having its strong operating competencies and abilities to support the store.
On quality side, Krispy Kreme Doughnuts has set itself apart from competitors by the use of the best ingredients and vertically integrated process of production designed to create consistent quality in a manner that is efficient. The efforts of quality control include state-of-the-art labs in its manufacturing plants. These laboratories undertake qu...
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