Business & Social Performance of an Organization: Apple Inc

Social Performance of an organization
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Introduction
Apple Inc. is a technological company dealing in a variety of products such as mobile phones, accessories, computers and laptops, music, stores, and software. It has been in the technological industry for quite some time, led by its then legendary CEO, Steve Jobs. His demise, as expected, resulted to a change in guard at the helm, with Tim Cook taking the mantle. The initial speculation and uncertainty that encompassed Jobs’ demise has been well dealt with, by the able leadership of Cook (Lashinsky, 2011).The mobile phone market is very large consisting of a few large players which include Apple, Samsung, Huawei, Xiaomi and Lenovo. In this report we are looking at how Apple met its consumer demand for the IPhone 6. For example towards the closing stages of the year 2014,the company had carved out a market share of almost a fifth of the total market (IDC, 2014).
Apple usually produces in-house products as well, for example, when it comes to the development of their own products. The IOS for example, is specifically made to run on the iPhone, while the Mac software runs on their computer systems. With its wide range of electronics and software, the company has ensured that it is the most valuable company on the planet. Apple has got its own management structure as well as products. There are also a number of external environmental factors that have continuously played a role in the determination of the company’s success. Additionally, there are various criteria in which the main players can improve the operations and growth of the company. Similar to other major corporate, the company has also faced a few controversies, especially to do with the environment.
External environmental factors that can affect its success
In the analysis of the external environment of the company, it is important to categorize the external environment into two; first is the environment within the United States, and secondly, the environment outside the United States. Apple Inc usually gets much of its raw materials from outside the United States. In fact most of its raw materials are from Asia, specifically China. This is therefore one of the biggest external factors that might affect the success of the company.
For example, in case of political or diplomatic tensions between the United States and China, it is the company that will suffer the most. The company also finds a substantial portion of its market outside the United States. This external market is usually very sensitive, since it is greatly affected by any disruption, be it political and economic turmoil, or natural vagaries.
Secondly, the business climate within the United States is also worth noting. The success of the company’s business is heavily dependent on the sociopolitical and economic environment within the country. Competition has become amazingly furious in the technology division, and Apple should be concerned about significant competitors, as well as new businesses. For instance, in connection to the iPhone, Got Voice is an electronic organization that permits endorsers of record voice message messages in MP3 arrange and send those messages to th...