Social Norms, Traditions, Beliefs, Ethical And Moral Values

Western Culture
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The Western culture refers to social norms, traditions, beliefs, ethical and moral values, artifacts, technologies and political systems that are accepted and taken care of in Europe. According to C. K. Raju, it is influenced by a lot of things, such as how Europe communicates with other countries to resolve different issues and what types of relationships it builds with developed states like China, the United States, Canada and others (Raju, 2016).
Groups versus Individuals, Selection of Negotiators, Protocol, Communication and Time Sensitivity largely influence the culture of the West. When it comes to talking about the Selection of Negotiators, it should be noticed that this criterion is used to choose the right kind of negotiators. For example, Europe and China can strengthen their relationship by negotiating on a regular basis, and for this, they should bring forward only knowledgeable and experienced negotiators (Raju, 2016, p. 3585). Similarly, Protocol is where Europe has to dete...