Social Marketing Impact Analysis Research Assignment

Social Marketing Impact Analysis
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Social Marketing Impact Analysis
Discuss how the use of social media has impacted you personally as a consumer.
Social media has grown to levels that were not initially anticipated and individuals as well as businesses have and want to reap off of it. Companies have turned social media networks to one of the biggest marketing platforms and the gains have been immense. Unlike the traditional methods and forms of marketing, social media platforms are interactive, and customers can even post questions and get answers in real time.
Social media influences consumers in numerous ways. First of all, social media helps to increase customer loyalty. Through the social media platforms, businesses have been able to establish a personal connection with their clients. This connection coupled with prompt responses to customer queries strengthens the bond that a business has with its consumers. Customers nowadays also tend to conduct more product research than before. The fact that there is a vast amount of product information means that the clients get to make informed choices before making some purchases.
What social media networks do you find to be the most influential on your personal choices and why?
Facebook.
Friends and family are the biggest influencers of consumer behavior. Facebook helps people to connect with their friends as well as their families and with its photo and video sharing capabilities, it makes for a better marketing platform. People share adverts, and also brief reviews with their friends and families and these have lasting impacts on one’s consumer behavior. Apart from the above reasons, Facebook also allows businesses and individuals to create their pages, and this has elevated its status as an advertising platform (Zelaya, 2013). Organizations seized this opportunity and have been sharing their product reviews, adverts, and some go as far as giving gift packs to their faithful and loyal clients. The user friendliness of Facebook also makes it the best platform because inexperienced users are also factored in. However, Zelaya (2013) believes that its reach, as well as its large advertisi...