Riordan Plants: Manufacturer Of Electric Fan Parts

Riordan Plants Author Name University Name Riordan Plant in Hangzhou, China is a global leading manufacturer of electric fan parts and plastics components. The company was purchased in 1992 while still in Michigan before residing to china. The company runs its manufacturing unit to design an electric fan supplying worldwide. Riordan manufacturing produces and earns net sales of $46 million annually their supply are based on the projected production's needs, which they employ forecast sales hypothesized for three years. Riordan Company applies the make-to-stock principle. Clients who order and require the products quickly receive most advantages as products are delivered right in time. Riordan Company has an efficient shipping department where customers find various varieties of shipping advantages (Demeter, 2003). Riordan Manufacturing Company has been continually scrutinizing and reviewing their strategies. The essential success bases on the process flow, supplier relationship, sales forecasting and performance metrics. The company uses the final copies of the reports to analyze the market trend to know the position of their manufacturing unit and scheduling in their manufacturing facilities. For the company to retain its clients, it needs to employ the Costco model in reviewing its strategies. This is accomplished by creating a sustainable E-marketing website (Hart, Doherty, & Ellis-Chadwick, 2000). The goal for the marketing is to point out, learn and provide satisfaction to clients' needs profitably. The Internet enables the organization in acquiring and disseminating information to clients and suppliers. The flexibility of clients in accessing the service provides the company with the useful information that can be employed in digital marketing strategy. Digital marketing involves the situation where clients order goods through websites, emails, mobile phone or via social media platforms. The digital market reduces the gap in between the clients and the company, hence reducing the presence of a middle person who are responsible for misleading the clients with regard to quality of goods (Leppäniemi, & Karjaluoto, 2005). In a modern world, the company earns its major market via the internet and with its expansion. The Riordan company performs it's marketing in various means such as coming up with social media platform, through interactive ads and online promotions, via electronic mails and generating company's website. To enhance digital marketing, various approaches are done in a combined manner such as combining social media platform with electronic mail among others. For the purpose to achieve digital marketing strategy for Riordan Company, it is necessary to find the statistics and information regarding the company's in-vitro and external scenario. This is commonly regarded as macro and microenvironment where the business regularly operates on. The environment in which Riordan Company operates in providing an inner situation on the daily marketing scenarios. This will furthermore provide significant goals to be placed by the strength and weakness running in place (Pomirleanu, 2013). The situation examination is required to provide the distinct image of the current position where the company stands. The tools of SWO...