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Pages:
6 pages/β‰ˆ1650 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Responsibilities and Duties of the Logistics Unit in the Success of Apple Inc.

Essay Instructions:

Topic/ Reference organization: Apple/ MAC
The Session Long Project for this Capstone course is based on two major phases (activities) for each of the five modules:
Activity 1 (Assessment Phase) Describe and evaluate how your Case study organization approaches five contemporary logistics issues explored in the modules. For example, Module 1 is focused on exploring and describing the placement of logistics in the organizational structure. Module 2 gives you the opportunity to assess the feasibility of the organization's use of third and fourth party logistics providers. Module 3 examines the role benchmarking and performance assessment play in your organization. Module 4 explores adaptations the organization is making to adjust to the volatility of geopolitical issues. Module 5 demonstrates the role planning plays in the design of a logistics system.
Activity 2 (Improvement Phase)
Display your creativity and demonstrate integrative and synthesizing skills based on the current course and on previous courses taken in logistics and related areas (i.e., LOG301, LOG302, and LOG401). Assess how your Case study organization might better address the five issues described in the first phase.
Whenever possible integrate information from previous courses along with providing examples based on your own experiences to illustrate and support the points discussed in the essay.
Phase 1 (Assessment Phase)
Briefly describe the organization you have selected for the SLP, discuss where the unit responsible for logistics is in the organizational chart, briefly describe the duties and responsibilities of the logistics unit, and note the level of recognition senior management gives the unit.
Phase 2 (Improvement Phase)
Assess how and if logistics operations could be more effectively and strategically integrated into the organizational structure (Phase 2).
Then on the next section/ phase write about:
Phase 1 (Assessment Phase)
Describe and assess your organization's experience, if any, with 4PLs (“virtual” logistics service providers [VLSP]).
Phase 2 (Improvement Phase)
Determine if your organization could more effectively use the services of 4PLs (VLSP). If your organization has no experience with 4PLs (VLSP), discuss the major advantages and disadvantages that might result from using a VLSP for the organization.
For the next section go into detail on:
Activity 1 (Assessment Phase)
Describe and assess how benchmarking is used to evaluate the performance of the logistics function within your organization.
Activity 2 (Improvement Phase)
Explore how your organization might enhance logistics operations by incorporating greater use of benchmarking and performance metrics.
For the next section go into detail on:
Activity 1 (Assessment Phase)
Discuss the major operational threats your organization's logistics functions face as a result of global terrorism.
Activity 2 (Improvement Phase)
How might your organization better mitigate the threats of terrorism relative to its logistics operations?
Armed forces personnel who believe they may have difficulty answering these questions because of security concerns should shift the scale of inquiry to the logistics risks the nation faces and how it might better mitigate vulnerability to these risks.
Then explain/ describe:
Activity 1 (Assessment Phase)
Describe and assess whether your organization uses comprehensive logistics planning effectively.
Activity 2 (Improvement Phase)
Explore how your reference organization might more effectively implement comprehensive logistics planning.
SLP Assignment Expectations
Display an in-depth understanding of the unit responsible for logistics, the responsibilities of the unit, and the placement of logistics in the organizational chart of the reference organization. Assess the selection feasibility and rationale that the Case study organization will support in the two phases of the exercise. Show critical thinking skills in evaluating the current placement of logistics in the reference organization and how logistics might be more effectively integrated into the organizational structure.

Essay Sample Content Preview:
Apple/MAC
Student:
Professor:
Course title:
Date:
Apple/MAC
Phase 1 (Assessment Phase)
The selected organization is Apple/MAC. This company is involved in designing, manufacturing and marketing portable digital music players, personal computers, mobile communication and media devices, and sells various related software, networking solutions, peripherals, services, in addition to 3rd-party digital content and applications. Apple’s products and services include Apple TV, iPod, Mac, iPhone, a portfolio of professional and consumer software applications, iCloud, the OS X and iOS operating systems, as well as service, accessories and support systems (Apple Inc, 2015). In the organization chart, the unit responsible for logistics is in the operations department. It is worth mentioning that logistics operations at Apple are outsourced and there fall under the operations department. This is illustrated in the figure below:






Logistics at Apple is not a core competency since the company focuses largely on developing innovative and reliable devices which would enhance people’s way of life. The responsibilities and duties of the logistics unit include working with logistics partners who possess the expertise, network, as well as experience to move large quantities of products swiftly and without any loss or damage (Apple Inc, 2015). If Apple did not have a logistics partner – third party logistics provider (3PL) –, then all the designing, research, and troubleshooting the company is putting itself through in developing and innovating new products would certainly be worthless. Apple’s senior management gives this unit full support and therefore the level of recognition is high.
Phase 2 (Improvement Phase)
Logistics plays an essential role in the success of Apple Inc. Logistics operations could be effectively and strategically integrated into the organizational structure. This could be accomplished by positioning it in the functional organization alongside the functions of human resources, production or finance. Logistics could be established as an operational function. In essence, logistics could be integrated decentrally or centrally within the company’s organizational structure as an added operation. Consequently, it is positioned on the same level as other crucial operational functions for instance procurement, sales, and production.
Logistics in a functional organization




Extensive centralization could be accomplished if the logistics unit is positioned directly under the company’s managerial level (Rushton & Walker, 2009).
Phase 1 (Assessment Phase)
4PLs (virtual logistics service providers) refers to strategic utilization of external parties in performing activities that are typically handled by a company’s internal personnel and resources. Fourth-Party Logistics basically implies that one business organization can outsource the whole management of its supply chain to a different company including all the assets, management as well as planning of the process (Xiang, 2014). The Fourth-Party Logistics services provider is basically a supply chain integrator. The 4PL organization acts ...
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