Respond To The Question About Multicultural Issues

1. In-class paragraph. You are to respond to the question by writing your response. You should have a recommended minimum of 3 paragraphs; however, the goal is quality written communication so if you structure your response with more than 3 paragraphs, this is fine. This section is worth 50 points and related to topics presented in Chapter 3 on Intercultural Communications.
You do not have to cite the chapter in your response but you will want to refer to concepts discussed in the chapter (or slides).
Your response is worth 60 points:
10 points for writing skills involving proper vocabulary
10 points for grammar, punctuation, capitalization
10 points for content
10 points for fullness of answer
Paragraph topic:
Lifebuoy is a soap product manufactured by Proctor & Gamble. The brand originally sold in the U.S. but increased competition resulted in declining sales and the company decided to sell the product in India. Switching distribution from a U.S. to an international market raises some multicultural issues and the company must be prepared to manage any challenges.
What are 3 possible issues that P&G could face with regards to selling Lifebuoy in India and provide 1 recommendation for each situation.
In your response, you are to define ethnocentrism and explain whether you want to have it or avoid it in the situation with Lifebuoy. Also, why do you think understanding culture is important to Lifebuoy marketing executives?
please assign a writer ASAP
ust need a short essay answer all the things in the instruction
and sources may unnesssery