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10 pages/≈2750 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

Recommendations for grow sales Business & Marketing Essay (Essay Sample)

Instructions:

The brand I choose is Coca-Cola. Your task in this assignment will be to develop recommendations for how your brand can grow sales revenues using each of the 4 strategies that are identified by the Ansoff Matrix (market penetration, market development, product development, diversification).

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Content:


Growing Sales Revenue Using Ansoff Matrix
Student’s NAME
Institution
Growing Sales Revenue Using Ansoff Matrix
Introduction
In today’s competitive business environment, companies are always looking for ways to grow their sales. Ansoff matrix is one of the tools that business organizations can utilize to grow sales. The four strategies under the tool that can be used to grow sales include market penetration, market development, product development, and diversification. The Coca-Cola Company is one organization that can make use of the tool to boost its sales revenue. The US-based beverage company is one of the largest and most popular companies in the world. Through the application of the concepts and strategies under the Ansoff Matrix tool, the brand can grow its sales revenue and increase its size and popularity even further. This paper uses the tool to make recommendations that can help the brand grow its sales revenue.
Coca-Cola Background
The Coca-Cola Company began operations in 1886 when Dr. John Pemberton served its first drink in Atlanta, Georgia (The Coca-Cola Company, n.d.). The company grew gradually to become arguably the most successful beverage business organization. The acquisition of Minute Maid in 1960 was a significant step by the company to increase the line of beverage products it offers to customers. While the brand is based in America, its operations are distributed in more than 200 countries around the world (The Coca-Cola Company, n.d.). The company embraces diversity and as a result, it has over 700,000 employees that help it achieve its goals. Given its size, it is deducible that the company grew significantly to become what it is today. Nevertheless, through Ansoff Matrix strategies, the company can grow further its sales revenue.

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