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Topic:

RamCon Firm's Response to Mike's Situation

Essay Instructions:

Unit VI Discussion Board Question
COLLAPSE
Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered, but all the additional elements of service that they receive. This includes the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for (Times 100). 
Think of a situation where you, a friend, or family member had a problem with a purchase and tried to get help from customer service. Briefly describe the problem, how the firm handled it, and what you think about the firm’s response. How could this have been a better experience?
Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment.

Essay Sample Content Preview:

Customer Service: RamCon Firm’s Response to Mike’s Situation
Student’s Name
Institutional Affiliation
Customer Service: RamCon Firm’s Response to Mike’s Situation
Customer services are the interactions between the provider of products and the customers at the time of sale, which can include a follow up after thereafter. Customer service gives additional value to a product and helps build an enduring relationship between the parties involved (Hiebeler, Kelly & Ketteman, 2012).
Mike, a friend in College, ordered delivery for electronics from the RamCon firm. When the delivery was made, it happened that the products he had ordered were not the ones delivered. For clarification, Mike confirmed the online order with a service provider from the RamCon firm. Correction measures were a must since the stock had gone down and Mike would undergo loss in case the stock was not added in the next 24 hours. RamCon’s associat...
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