Promoting A New Product Through Mass And Targeted Media

Promoting a New Product through Mass and Targeted Media
Name
Institution
Promoting a New Product through Mass and Targeted Media
Compression and shapewear for the aging population in the United States and around the world form one of the medical interventions employed by health care providers specializing in geriatrics. The increasing rate of an aging population in the country correlates to the rising cases of chronic illnesses or health complications among individuals aged 65 years and above. The increased need for quality health care delivery by such individuals is equally responsible for the current and projected high spending in health care. However, interventional measures such as the use of compression and shapewear in geriatric care function to reduce the overall cost of health care while also improving the health and well-being of the aging population. The products also find use among the younger generation who use them to maintain or enhance the images or appearances due to their aesthetic effects on the body. Geriatric care provides an excellent opportunity for promoting both compression and shape wear with their medical benefits for the target population being the key selling points for the products.
According to the product positioning of the compression and shapewear, the aim of the preferred media of promotion and advertisement would be to speak to the target audience of individuals in need of geriatric care or those with a high probability of needing such care. In essence, the product promotion initiative seeks to focus on a specific target audience from the highly competitive market, the aging population or people aged 65 years old and above. T...