Project 2 Nomad Travel Business & Marketing Essay Paper
•Who makes the purchasing decisions about the product in question in the proposed market (booking travel or
buying services similar to those offered by NOMAD)?
•What are the cheap or free promotion channels that allow to reach the customers, such as mailing lists, social
media groups, professional associations and meetings, industry periodicals, or similar channels that are not as
expensive as TV, but allow to get directly to the decision makers?
If applicable, provide a clear step-by-step guide for how to place an ad or distribute a message through the
channel, how much it will cost, how frequently should it be done, etc. For example, do not simply say
“Advertise via Facebook”. Provide the exact steps, cost, contacts and other tips for maximum effectiveness.
I want you to research on the costs to anticipate using Facebook ads and promotion
And if there's a competitor in USA who uses Facebook for advertisements too
Check out their budget also
You can do some survey or simple interrogation from friends or anyone that has an idea or two about tourism adverts
The target market in simpler terms are
•College kids - 30 year olds
•Middle class
•Travelers
The company is NOMAD Colombia
https://nomadtravel(dot)co/
Nomad Travel
Name
Institutional Affiliation
Nomad Travel
Travelling is one of the top recreational activities that people love to engage in today. The destination that a person opts to visit offers a different and unique experience, unlike the one that they are used to encountering daily. Nomad travel is an example of a company that seeks to bridge the gap between consumers and their ideal travel destinations by ensuring that they get the best adventure possible.
Most of the people who opt for the services of Nomad Travel are young and energetic travelers who have the desire to go on adventures. According to Kaufmann and Gaeckler (2015), purchasing decisions often rely on the supply and demand of a product in the existing market. Also, the purchasing decision can equally depend on the role of the person controlling the finances. Therefore, the purchasing decision of those seeking to use the services of Noma...
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