Essay Available:
Pages:
1 page/β275 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Product Selection & Strategy Formulation Marketing
Essay Instructions:
What are some of the global strategies that companies in the United States have implemented to offset many of the economic issues; such as the rise in gas prices and the property market decline? Also, come up with a global strategy plan to address and improve the issues you just conveyed.
Essay Sample Content Preview:
Product selection and strategy formulation
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Companies in the United States have adopted various global strategies such as the multi-domestic strategy. It is a strategy whereby a company acknowledges the differences in each country in terms of product preferences, expectations, and needs of the consumers. Instead of using a uniform system to all countries, they tailor their products to meet the characteristics of each country. Characteristics under consideration include clients, religion, culture and language. Additionally, the strategy separates its headquarters from a primary location and set up different headquarters in all countries where their products are sold. The strategy is efficient in ensuring targeted and customized message for each market.
In order to improve the efficiency of the multi-domestic strategy, companies can undertake a strategy plan...
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