Analyzing Product Placement in Movies

Analyzing Product placement in Movies
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March 31, 2020
Product placements are some of the most common marketing methods employed by several companies. Despite its regular usage, this kind of marketing technique is also effective, primarily when used strategically by filmmakers throughout the film. In this article, the author would focus on an analysis of two of the most effective product placements of the Chevrolet Camaro and Wilson’s Beach Volleyballs in the films Transformers (2007) and Cast Away (2000), respectively. In the subsequent sections of this article, the manner, content, and effectivity of the product placement throughout the two films will be discussed. All in all, the author believes that one of the reasons why the product placements in these films were effective was the fact that they interacted with the plot actively and extensively rather than merely showing them in short and sporadic moments.
Chevrolet Camaro
In the 2007 film Transformers, the director has featured a lot of cars and vehicles, which represent each of the ‘transformers.’ Accordingly, one of the centers of attraction in the film is the protagonist Bumblebee, which took the Chevrolet Camaro as his vehicle transformation throughout the film. Visually speaking, bumblebee’s transformation is a yellow car with horizontal black lines that runs parallel to its body. Both the car’s shape, as well as the vivid colors that were used, has given it a very sleek and distinct appearance that made it one of the centerpieces of the film. In line with the topic, it could be seen that the shear appearance, as well as...