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Business & Marketing
English (U.S.)
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Product Placement Business & Marketing Essay Paper (Essay Sample)


Identify and analyze product placement used by firms to advertise in at least 2 movies and or TV shows. For each of the movies/shows you select, identify any specific products or services being promoted. How is the product incorporated into the content: verbally, visually, or both? Is the ad effective?


Analyzing Product placement in Movies
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March 31, 2020
Product placements are some of the most common marketing methods employed by several companies. Despite its regular usage, this kind of marketing technique is also effective, primarily when used strategically by filmmakers throughout the film. In this article, the author would focus on an analysis of two of the most effective product placements of the Chevrolet Camaro and Wilson’s Beach Volleyballs in the films Transformers (2007) and Cast Away (2000), respectively. In the subsequent sections of this article, the manner, content, and effectivity of the product placement throughout the two films will be discussed. All in all, the author believes that one of the reasons why the product placements in these films were effective was the fact that they interacted with the plot actively and extensively rather than merely showing them in short and sporadic moments.

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