Summer Session #3 Assignments. Principles of advertising (Essay Sample)
Summer Session #3 Assignments
WRITTEN Assignment #3
What are the 5 stages of the consumer decision making process? Select one of the stages and give an example of how advertising can influence that stage.
Google for textbook needed: "Advertising & IMC 9th Edition"
please read carefully and respond the questions
Principles of Advertising
Principles of Advertising
Customers’ decision-making process is a method employed by marketers to track the consumption habits from the beginning to the end. The process is broken down into five distinct stages namely, problem recognition, information search, evaluation of alternatives, and the evolution of decision.
In the problem recognition stage, customers develop a feeling that they are need of something, and they need to address it immediately (Moriarty, Mitchell, & Wells, 2012). Marketers are expected to determine when the targeted consumers develop their need as it would be an appropriate time to promote their products and services through advertising.
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