Preliminary Report. Business & Marketing Assignment

Preliminary Report
Student’s Name
Institutional Affiliation

Preliminary Report
The history of how KIND Company began is very inspiring. When Daniel Lubetzky started the firm in 2004, his primary objective was to make the world a better place by being kind to others. Lubetzky’s father survived tough challenges because of the acts of kindness that people showed him. In other words, were it not for individuals helping him, he would not have been able to raise his son well, who was very young at that moment. As a way of paying back or contributing to the community’s well-being, Lubetzky came up with the KIND Company. The mission of the firm is to connect many individuals and make them kind to each other. For this reason, the most significant goal of the company is to promote kindness so that it can help people overcome various challenges and lead healthy lives.
The KIND movement has always been committed to eradicating hunger in the world. In particular, the KIND Company has spent over 50,490 hours and $34.5 million in volunteering and participating in charitable events (Kindsnacks.com, n.d.). Unlike other firms that focus on maximizing their profits without helping individuals who are suffering, the KIND Company makes a positive impact on society. The world has different people and some of them cannot afford food since they live in abject poverty. Due to his humble background, Lubertzky understands the challenges that individuals in that situation encounter. On that note, his company is committed to eliminating hunger by being a little kinder to others. KIND Foundation has an initiative known as Empatico, which offers online learning materials for children. Indeed, the aim is to connect young people worldwide and assist them in developing relevant skills. Here, the objective of the firm is to have about one million students enrolled in the program by 2020. The other goal of the KIND Company is to partner with many nonprofit companies so that it can reach new territories. The firm wants to make positive impacts on individuals in the entire world. Kindness makes the enterprise to be on the frontline always when it comes to eradicating problems that face humanity. Consequently, the firm has plans to helping others and showing them how kindness is vital in combating various issues that people encounter in the world.
The KIND Company embraces workforce diversity, and it trains employees on how to be kind to others. Specifically, the firm does not only want to show that it cares, but it also ensures that its workers and consumers can show kindness to those around them. At this juncture, the primary objective is making people recognize that being a little kinder can change others’ lives for the better. Some individuals want small assistance for them to overcome challenges in their lives. However, if no one is willing to help them, they might get stuck for an extended period. By hiring part-time and full-time employees to give snack bar samples and vouchers to passers-by, the KIND Company makes a great difference. Some of these people might not have money to buy snack bars, but through the firm’s kindness, they afford those products. Everyone wants a happy life but only a few individuals achiev...