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International Marketing. Business & Marketing Essay

Essay Instructions:

MKT 71 (International Marketing) SPRING 2020


Prof. Shahid Siddiqi: Marketing & International Business Department; Final Exam


 


Please answer the following questions. Total Points: 100.


 


 


1) The marketer’s task is the same whether applied in Calcutta, India or Brookville, New York.  Think of the Cultural similarities/differences/assumptions/contexts/SRC and of course the marketing process. You may recall “The Food Ranger” or the Rafi song “Happy Birthday to you”!                                                                                                            (20 POINTS)                                                            


2) CASE 9.2: “Nokia Leads with Global Strategy”: Please Answer Questions 1 & 3 only!                                                                                                                  (20 POINTS)


 


                                  


3) Primary Foreign Marketing Entry Strategies are Exporting, Licensing/Franchising and Foreign Direct Investment (FDI)            . In the present pandemic (Corona Virus), which of these Entry Strategies are relatively MORE affected at the Global level? Which of these are relatively least affected at the Global level? Discuss these two questions in detail! Make sure to identify your assumptions! You may want to bring in non-tariff barriers and political risk.                                                                                                                                              (30 POINTS)


 


 


4. CASE: WALMART Expansion.                                                             (30 POINTS)


Please Answer Questions 1 & 2 given in the case.


 


(Also),  Please Also answer the following three (3) questions:


a)      Why did it fail in South Korea


b)      What strategies are needed to succeed in China?


c)      Explain the EPRG Framework in the international evolution of Walmart!!


 


 


 


BE SAFE! RELAX & ENJOY THE EXAM!

Essay Sample Content Preview:

International Marketing
Name
Institutional Affiliation:
International Marketing
Question 1
Marketing requires unique strategies to resonate with the different cultures found across the globe, especially for international brands. Consequently, applying a marketing approach to globally recognizable activities such as food and birthdays tend to produce the same results despite the regional differences. However, it is important to research on appropriate methods to ensure that the delivery method is locally acceptable.
Question 2
Environmental Factors that affect Nokias Marketing
Nokia has to understand the political climate before pushing a marketing strategy in various countries. For instance, regulation plays a critical role in ensuring that they are able to reach more customers as well as protect their intellectual property, as in the case with China’s weak copyright laws. Apart from that, cultural differences are also considered to ensure that programs that fit the specific country are put in place, thus capturing consumer decision-making behavior.
Nokia’s competitive advantage
Nokia developed an efficient distribution and cost management that allowed them to reach the most remote areas to tap into customers that had difficulty getting cellular service. Additionally, its services for high-end consumers changed the smartphone scene that tapping into this luxury market niche.
Question 3
The coronavirus relatively affects Licencing/franchising less with the imposed restrictions by governments in different countries, reduces the overall impact on the individual franchisees who can continue working. Local and royalty revenues may thus be only slightly affected on the assumption that operations are not greatly affected locally due to government directives.
On the other...
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