P.F. Chang's Discourse Community

P.F. Chang’s Discourse Community
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Institutional Affiliation
P.F. Chang’s Discourse Community
In writing this assignment, I chose P.F. Chang’s China Bistro as the ideal company for analysis. I chose this organization because I used to work there as a hostess and attendant. According to John Swales (2017), discourse communities consist of groups that share similar goals or purposes and use communication to attain them. P.F. Chang’s China Bistro’s primary purpose is to offer clients an outstanding experience each time they visit the restaurant to celebrate life with family or friends. Besides, the organization’s vision is to continue serving others by enhancing their lives through delicious, made-from-scratch food and joyful hospitality. P.F. Chang’s China Bistro uses various communication techniques to interact with employees, clients, vendors, and suppliers, leading to its growth.
P.F. Chang’s China Bistro utilizes different communication models when interacting with various stakeholders. For example, some of P.F. Chang’s China Bistro’s communication channels to interact with employees include emails, memos, and phone calls. Conversely, the organization uses mission statements, websites, brochures, social media feeds to communicate with clients. Consequently, the company utilizes business letters, job ads, advertisements, and social media feeds to communicate with vendors supplying goods. Although P.F. Chang’s China Bistro uses different communication channels to interact with the various communities, it remains steadfast to its purpose and goals. The aim of utilizing all the mentioned above communication models is to ensure that all stakeholders feel engaged and part of P.F. Chang’s China Bistro success.
P.F. Chang’s China Bistro uses emails to communicate with its employees because of the various advantages. For example, communication through emails is cheap, and the management can send them at any time. Every business aims to reduce operating costs and maximize revenue collection. With such as strategy in place, the organization deems emails as the ideal communication channel that favors them. Besides, it is possible to send emails to various people, which saves time. Emails are easier to reference, which enhances the exchange of information between employees and the administration. Although every form of communication has its disadvantages, research suggests that its advantages outweigh its relatively minor shortcomings.
P.F. Chang’s China Bistro also uses memos to communicate with employees. The organization uses memos to brief employees about upcoming meetings or important announcements and changes within the organization. Because P.F. Chang’s China Bistro has many employees, the organization prefers memos because it allows them to convey information in a detailed and logical manner. Like emails, memorandums can reach a large number of people simultaneously, making them cheaper and appropriate for organizations. Memos can resolve disputes in organizations because they contain reference numbers, promoting healthy relationships between employees and employers.
P.F. Chang’s China Bistro relies on ...