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Business & Marketing
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Newfoundland and Labrador Destination of Choice (Essay Sample)


Using the internet, visit the tourism website of a state of your choice. Describe the best target market of the state.
Discuss your analysis. It should be based on Table 8-1 in your textbook. Analyze any travel data or information
provided by the website regarding traveler attitudes or trends in traveling. Provide discussion of the target market,
and support your choice based upon the text and research data from the website.
2. Discuss how this organization has positioned itself based upon its branding. Do not forget to look at photos, text,
and other clues.
Your assignment should be at least one page in length. All sources used, including the textbook, must be cited and
referenced according to APA style. Additionally, remember to reference the tourism website of the state selected.


Newfoundland and Labrador Destination of Choice
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In this assignment, Newfoundland and Labrador is the preferred state of choice. Newfoundland and Labrador tourism concentrates and focuses its resources towards the target markets and audiences that provide the high revenues and effective opportunity on investment (Buhalis and Darcy, 2012). The best target market that Newfoundland focuses on is the non-resident explore and touring market, which targets visitors seeking to enjoy leisure experiences, soft-adventure experiences and sightseeing experiences from cultural experiences to nature viewing to whale-watching, birding, and hiking sites. Newfoundland and Labrador tourism targets to attract couples and singles, mainly age from 25 and above years old, who are well-educated and have higher than average household incomes. The reason Newfoundland tourism targets these people is that the destinations are majorly appropriate for experienced and sophisticated travelers who seek to unusual experiences and places (Department Of Business, Tourism, Culture and Rural Development). Such unique places are available in Newfoundland and are important antidote to anxiety and stress. Great destinations in Newfoundland and Labrador are made up of modern times and urban life, and are developed to attract international travelers who are interested in experiencing and discovering t...
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