Netflix Event Sponsorship and Internet Marketing Research

Netflix Event Sponsorship and Internet Marketing
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Netflix Event Sponsorship and Internet Marketing
Explain how the firm could use event sponsorships as a part of its promotional efforts
Event sponsorship is one of the growing form of marketing in the United States even though it is still in its infancy. Many companies are using event sponsorship as a marketing technique so as to highlight their products. Event sponsorship means that a company allows its products to be featured at an event. Ideally, a company may have to pay for its products to have visibility, as well as brand awareness within an event. The idea of event sponsorship began as event organizers started seeking out sponsors to help provide the required funding to help in designing the event and cover the rising costs. Slowly, event sponsorship grew into a powerful marketing tool that helps increase and strengthen brand awareness within the targeted niche markets (Dolphin, 2003). Netflix as a rising streaming company can make use of event sponsorship to help it gain more brand awareness and increase visibility of its products.
Netflix can use event sponsorship through media sponsors to promote its services. Media sponsorships would be effective for Netflix because they mostly would have a similar audience as that of Netflix. In such a case, Netflix could pay a certain television network or newspaper to have its products highlighted. For example, the media house could be having an advertisement of its services and towards the end indicates “brought to you by Netflix.” Given that Netflix audience is almost similar to that of the media, it would be effective for Netflix to reach a target market that would be interested in its products and services. The audience watching television would also be interested in streaming similar content online (Gonzalez, 2018). Media sponsorships would also be suitable for Netflix when a certain media has an event. For example, a media award ceremony would be an effective opportunity for Netflix to solicit or pay for its banner or billboard to be displayed. In most cases, a media award ceremony would be aired on television or other forms of media and so Netflix would capitalize on such an opportunity to have its banner or billboard displayed. This would ensure that it is easy to reach a target market that would be appealed to watching and streaming videos and movies (Gonzalez, 2018).
Another way that Netflix can use event sponsorship is by putting its name on a sports stadium. Ideally, Netflix is a large company that has the potential to feature in places such as football stadiums. Football stadiums such as those of NFL leagues would provide a great opportunity for Netflix to be featured not just in the United States but also across the world. In these stadiums there are TV lovers, media houses, audience, Internet viewers who would have an opportunity to recognize Netflix’s brand. By being sponsored in an event such as a football match or a feature in a season of football is one of the great ways to get visibility (Dolphin, 2003). Ideally, most of these matches are watched in social media, television, and even on networks like YouTube giving Netflix an opportunity to reach potential targe...