Integrative Justice Model in Business and Marketing

Integrative Justice Model in Business and Marketing
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Integrative Justice Model in Business and Marketing
The integrative justice model (IJM) inspires fairness and equity in the engagement of impoverished populations normally in the marketing literature. Nowadays, the involvement of multinational corporations (MNCs) in the low-income markets in the developing countries provide a large customer base for inclusive capitalism by the globalists. The MNCs gives information about disadvantaged consumers because of many critics in the free trade. The IJM is a normative nature that connects people to the real world. IJM is a framework that asserts fairness and equity in business operations. The IJM has greater implications towards enabling public policy in the marketing literature of businesses.
Authentic engagement is a live consumption experience that is fundamental upon the consumers in the market region. It fosters non-exploitative intent in a free trade mechanism on the market. The Cleveland CAVS team should recognize all their fans and protect them against all forms of unfair treatment. For instance, the fans are subject to overpricing, unfair dealing or avoidance of social sustainability in the team programs such as games. The key to this virtue is empowering the impoverished fans towards the long-term achievement of the team`s goals and aims (Facca-Miess & Santos, 2014). It allows the fans and the low stakeholders in gaining trust and loyalty in maintaining desire as part of the control of the Cleveland CAVS managers. Authentic engagement allows innovative and creativeness in the management of the team. The team builds social networks and capital towards the strengthening of the team for better performance.
Value co-creation is the other relevant perspective that the team should consider for improved performance. The stakeholders and managers of the team use this perspective to manage the root causes of the problem of the poor players as well as supporters of the Cleveland CAVS team. The marketers of the team consider the traditional planning of the team for better future solutions in the team marketing approaches. The team members and fans can have small group discussions that can give the foundation of the problem. Cooperation is a tool that holds the marketing of the participants together towards achieving appropriate solutions.
Interest representation of stakeholders is also the primary focus of the team for improved performance. Social entrepreneurial organizations equalize the focus of the team managers and stakeholders on the poor services of the team members, fans, and volunteers. It asserts consistent communication...