Module 1 Assignment. Positioning. Business & Marketing Essay (Essay Sample)
What is positioning? define, explain importance of it, and describe the positioning evolution. Use examples.
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to a minimum of 750 words in length, current APA style, excluding title and references.
Complete and submit the assignment by 23:59 Sunday, August 29, 2020.
Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
Institution / Affiliation
In the contemporary business world, business branding faces challenges including globalization, hyper-competition, and mass consumption. These influences significantly affect the consumption of products and services. Thus said, positioning is the foundation in building strong brand awareness and competitive advantage. According to Karolina Janiszewska (2013), positioning refers to all activities that help business products or services stand out compared to those of competitors in the market as well as in the mind of the consumers. In other words, positioning is the message an organization wants to stamp in the minds of customers and prospects on the exceptionality of its products or services (Janiszewska & Insch, 2012).
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