Mission and values. Sunrise Beverages.Mission and Values of McDonald’s

Sunrise Beverages
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In weeks 2 and 3, I selected Starbucks and McDonald’s as the main competitors of Sunrise Beverages. Their mission and values are as follows:
Mission and Values of Starbucks
Starbucks aims to focus on 4Ps: People, Products, Place, Price, and Promotion. It clearly indicates that Starbucks places its customers at first, followed by promotion, prices, and quality of products (Aitalieva & Panasyuk, 2016). The company is committed to providing the target clients with what they are looking for: high-quality and flavorful eatables and drinks at affordable prices.
Mission and Values of McDonald’s
McDonald’s mission is to help customers eat and drink what they like the most (Aitalieva & Panasyuk, 2016). The company has long maintained its reputation by keeping a balance between the price and quality and believes in continuously improving its operations and enhancing the customers' experience. McDonald’s d...