Sign In
Not register? Register Now!
Pages:
3 pages/≈825 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Millennial Marketer: The Business World

Essay Instructions:

This essay assignment focuses on your interpretation of two documents 1) Vocation of the Business Leader and 2) Justice in the Global Economy: Building Sustainable and Inclusive Communities. Both are posted in the "files" section of the Canvas site. There is a third document by Santos and Laczniak that is a reflection on what this means to Jesuit business schools. Also, review the UN Sustainable Development Goals and the videos posted as training materials (by Jeffrey Sachs, there is a document with links to the UN SDG learning site posted under "files" or use links on syllabus, or
So, after reading and reflecting on these documents, and considering what you have learned thus far from our text Sustainable Enterprise: A Macromarketing Approach, develop your own position on how these three frameworks can help you, a millennial marketer, approach your career and make a positive impact on society. This essay is about you, and what resonates with you from these documents and our work thus far in the Strategic Value Co-creation course. Recall one of our course objectives:
Ability to recognize organizational resources that can fulfill sustainable marketing requirements
Think about the Jesuit and Catholic networks (universities, parishes, high schools, global missions with the poor, etc.), as organizations to which you belong. Consider the resources within these networks. They are huge, yet tangibly close to you personally via friends and faculty, technology, and a shared commitment to justice (fairness) in the marketplace. How can these documents and resources help you make a positive impact on society as a marketer.
3-4 pages, double spaced, grammar matters. Avoid contractions, prepositions at the end of sentences, and forms of the verb "to get" (there is almost always a better word to use).

Essay Sample Content Preview:
Millennial Marketer Students Name Institutional Affiliation Given the current technological changes, a lot is required of a millennial marketer for them to be able to nature a career in the business world. The internet has changed the manner in which people do business activities. This has called for the creation of a sustainable future in regard to any business that an individual chooses to operate. Therefore, the frameworks studied can help me through many ways in the process of developing my career and making a positive impact on society. One of the ways through which the frameworks can help is by helping understand the impact that religion has on the kind of economic policies being made in the current world. The Jesuit and catholic networks are some of the organizations that I belong to and hope that they would be able to create a positive impact in my mentality about the world of doing business. The parishes, universities, and high schools among other organizations in this religion play a substantial role in teaching students about the fairness that is required in the creation of a sustainable economy. In addition, marketing through such networks is an effective strategy for an individual that is seeking to promote their business. The religious networks provide entrepreneurs with tangible resources that can be accessed at any time. “The alternative path of faith-based “servant leadership” provides business leaders with a larger perspective and helps them to balance the demands of the business world with those of ethical social principles” (Naughton & Alford, 2012). Among them are the friends that can help in marketing a product, technology to help in the production of economically sustainable goods, and an opportunity to commit to fairness in the market. Through such organizations, it is my hope that I will be able to view the economy from a different perspective and in turn, be in a position to create a sustainable economy for the future generations. The organizations have the power to assure the good for humanity. This can be best done by making the right economic decisions. Human dignity requires people to share the economic share of their community equally. “Non-market institutions will need to intervene to help make the results of growth accessible for all” (Laczniak & Santos, 2017). Therefore, by adopting the Jesuit teachings, I will be able to focus on making a positive impact on society. In addition, the frameworks have enlightened me about the various social, cultural, and economic changes that are happening in the current world. The best business decisions are made based on the cultural, social, and political beliefs of the current world. Hence, without sufficient knowledge about such changes, it would be difficult for me to focus on my career. I need to...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

👀 Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!