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2 pages/β‰ˆ550 words
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APA
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Business & Marketing
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Essay
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English (U.S.)
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MGT 499 WK 4 SLP: Important Aspects of the Strategic Management Process

Essay Instructions:

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent. 

This final blog entry will be related to your case assignment in that it will deal with Comcast.  For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network.  The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner.  As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires.  The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.  

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming.  What should large cable companies like Comcast be doing now so as not to go the way of Kodak?    

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).  

Essay Sample Content Preview:

Comcast
Name
Institution
Comcast
With the new online TV streaming coming into reality, the major players in the industry are gearing up to acquire the best resources and opportunities that would place them strategically to win the biggest market share. Accordingly, Comcast, the second biggest player in the industry after AT&T, is considering upgrading its resources and acquiring the best technologies out there as a way to prepare itself in rolling out their online TV streaming in the form of an a la carte approach to programming (Seitz, 2016). Although previously, some players in the industry have shied away from embracing this approach to programming, Comcast believes that it the right time to go through that route as blazing fast Internet connections are spreading through the U.S and other parts of the world. The company believes that the future of TV streaming is in hand-held handsets such as smartphones and tablets (Kline, 2016). For Comcast and similar companies to survive in the new market, they have to strategically position themselves with the best technologies and platforms to allow them acquire substantial markets share in the now highly competitive market.
Comcast wants to go the a la carte approach to programming way, because it believes the consumers have become choosy in terms of what they would like to watch, and so allowing subscribers to pay for only what they want to watch, is the best strategy for rolling out the plan. For instance, by purchasing the OneTwoSee platform, the company wanted to upgrade its X1 sports app to allow sport lovers have the opportunity to stream live sports using hand-held gadgets (Seitz, 2016). Besides, Comcast has collaborated with Universal Electronics Inc. (UEIC), one of the biggest companies in the TV technology market, to advance its technology products as one of its strategic plans to compete in the cable TV industry (Seitz, 2016). Notably, UEIC will be mandated with producing the voice remote, the only one of its kind, as part of Comcast’s X1 Entertainment Operating System. Such a strategy will see the consumers attracted to the company’s services allowing it to ...
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