Merchandising And Marketing Portfolio

Imagine you are a Store Owner or Buyer and you must create a description of your customer according to what she or he wears.
Describe the typical customer who would shop in your store, being sure to include the following in your essay:
• Age range
• Gender
• Environment (urban, suburban, country, etc.)
• Lifestyle (job, leisure activities, family life, etc.)
• Income range
• Values
• Education
• Marital status
IMPORTANT NOTES
• All text must be typed. The use of computer images to assist in the presentation of your work is acceptable, but please submit your project in printed form.
• Use 8.5" x 11" paper and a medium you feel comfortable with, which may include colored pencils, felt tip pens, watercolors, etc. (please, no pastels, chalk, or charcoal). Computer graphics, magazine/catalog clippings, or photographs are also acceptable in presenting your work.
• Your work will be reviewed for creativity and quality of presentation. Remember, a neat presentation is always advantageous. All portfolios submitted to FIDM become the property of the college and will not be returned.