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Pages:
2 pages/β‰ˆ550 words
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Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
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Total cost:
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Topic:

Memo: Sampling Outcomes of PepsiCo and Coca-Cola Beverages

Essay Instructions:

Scenario: In this assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product. You will go to a local supermarket or grocery store and take part in sampling a product. You will also see what coupons are available for products or through flyers in the store. (Alternatively you may reflect upon a time when you sampled a product at the store, or go to a music/video store on the Internet.)
In a 2-page business memo with additional current APA style title and reference pages, make sure you use correct Standard English grammar and spelling and that your presentation is original, logical, insightful, and well-organized.
Checklist:
State the purpose of the sampling.
Explain how the sampling of the product as well as the coupons (in the aisle if an on-ground store) impacted your desire to buy the products being offered.
Discuss the types of coupons offered as well as how it was offered.
Describe the way the sample was offered to the public and whether this was effective or not, supporting your claim with either information from your text or the Library and include the in-text citation and the accompanying reference on the references page. (See the reading area APA guidance link.)
Explain whether you purchased the product due to the coupon or sample and why.
Finally, state your evaluation of the product’s promotion through sampling and coupons.

Essay Sample Content Preview:

Memo: Sampling Outcomes of PepsiCo and Coca-Cola Beverages
Student Name
Program Name or Degree Name (e.g., Master of Science in Nursing), Walden University
COURSE XXX: Title of Course
Instructor Name
Month XX, 202X
Memo: Sampling Outcomes of PepsiCo and Coca-Cola Beverages
As a new company venturing into the beverages industry and producing a product similar to Coca-Cola and Pepsi, Captain Cola faces stiff competition from the two organizations. Coca-Cola and Pepsi are established international organizations with a rich history, vital financial resources, an extensive market base, and reliable worldwide distribution channels. The memo reports on the sampling outcomes of the coke products from the two organizations in a Kroger store to establish how Captain Cola can fit in the competitive market. Therefore, the purpose of the sampling is to understand the motivations behind customer purchases, the influence of coupons, and the in-store strategy that Captain Cola can use to compete against the two giants.
Impact of Sampling and Coupons on Purchase Behavior
The critical aspect of sampling is testing the products, one after the other, and then determining which one is the most preferred and why. After the sampling process, I ended up purchasing Coca-Cola because it tasted smoother. Pepsi is citrus-flavored, while Coca-Cola has traces of a vanilla-raisin flavor. As a result, I found Pepsi to be a sweater but less smooth compared to Coca-Cola. I prefer drinks that exhibit smoothness over those whose sweetness stands out profoundly. However, due to differences in customer preferences, some consumers prefer sweeter drinks and therefore, explains the popularity of Pepsi.
Another reason why I chose Coca-Cola was that there were coupons on offer. Kroger offers...
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