Measuring Correctness in the Chosen-Target Market

Step one is to choose a nationally known retailer and describe what in your opinion is their chosen target market using the eight attributes listed in Exhibit 7.2 (Page 183).
Step two is to provide your assessment as to the "correctness" of their chosen target. If you agree with who they target, so state a provide a brief defense of your position. If you disagree with their targeting choices, briefly state what elements you would handle differently and why (for example "their lower age limit is too low for their product mix, I would raise it because tween's are almost as fashion conscious as are teens).
Step three is to categorize their master strategy using the three choices described at the end of the chapter, niche, mass, and growth. Your chosen retailer may be using two or even all three of these strategies and if so, mention that but be sure to identify which of the three you believe to be the most defining of the organization over the long term.
Step one is to choose a nationally known retailer and describe what in your opinion is their chosen target market using the eight attributes listed in Exhibit 7.2 (Page 183).
Step two is to provide your assessment as to the "correctness" of their chosen target. If you agree with who they target, so state a provide a brief defense of your position. If you disagree with their targeting choices, briefly state what elements you would handle differently and why (for example "their lower age limit is too low for their product mix, I would raise it because tween's are almost as fashion conscious as are teens).
Step three is to categorize their master strategy using the three choices described at the end of the chapter, niche, mass, and growth. Your chosen retailer may be using two or even all three of these strategies and if so, mention that but be sure to identify which of the three you believe to be the most defining of the organization over the long term.
Step one is to choose a nationally known retailer and describe what in your opinion is their chosen target market using the eight attributes listed in Exhibit 7.2 (Page 183).
Step two is to provide your assessment as to the "correctness" of their chosen target. If you agree with who they target, so state a provide a brief defense of your position. If you disagree with their targeting choices, briefly state what elements you would handle differently and why (for example "their lower age limit is too low for their product mix, I would raise it because tween's are almost as fashion conscious as are teens).
Step three is to categorize their master strategy using the three choices described at the end of the chapter, niche, mass, and growth. Your chosen retailer may be using two or even all three of these strategies and if so, mention that but be sure to identify which of the three you believe to be the most defining of the organization over the long term.