Market Research: McLeod Building Materials Company

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McLeod Building Materials Company
The building materials sector in the United States is currently on a long-term uptrend owing to the ever-growing need for housing. As a result, McLeod Building Materials Co. is set to benefit from this long-term trend. McLeod customers are basically all building and housing clients and those engaged in the real estate sector. These customers could be drawn from both the public and private sectors especially because both sectors are actively engaged in the real estate sector. One of the best competitors for McLeod is BioMason which specializes in innovative brick-making technologies (Ryan, n.d.). Other competitors in the brick market include: Acme Brick, Belden Brick Company, Firestone Building Products, and GAF Materials Corporation.
In establishing our building materials (mainly new technology housing bricks), there are some questions that could be helpful to us. The information we would need to know would involve both potential customers and competitors. First, what type of building materials are customers interested in now and in the long-term? Secondly, what are current and future competitors missing or g...