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Mass Communication for Internal and External Audiences (Essay Sample)


In order for organization-wide communications to be effective, the message must demonstrate clearly that it is in alignment with the mission and vision of the organization. Both Netflix and Apple are examples of organizations that have had to communicate with constituents over organizational changes in the past few years. Discuss an organization (you may use Netflix or Apple) of your choice that has had to deliver a public message based on an organizational change. Discuss how this message was delivered and whether or not the method was effective.


Mass Communication for Internal and External Audiences
Mass Communication for Internal and External Audiences
Netflix earlier made an announcement about splitting its streaming and DVD business into two distinct companies; this left people wondering since they feared prices would increase (Favaro, 2015). After the feedback, the CEO made another announcement in form of an apology at the same time explains the reasons for the changes. The announcement made by the executive was to clarify the separation of DVD and streaming and the price changes.
The CEO acknowledged that most of its customer’s loved DVD service. However, st...
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