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Business & Marketing
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Marketing Strategy Plan (Essay Sample)

Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change? Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. ** if possible use source from Essentials of Marketing 12th Edition McGraw Hill** source..
MARKETING PLAN Name Institution Affiliation Course (February 19, 2013) Marketing Plan The age is composed of the young persons who have grown up with too much exposure to the technology. Technologies related to computer have been at their disposal all the time hence accessing the internet have been quite easier (Engelen & Brettel, 2011). Change in the size of such age for instance, increase will automatically lead to more demand as more young person`s will be looking forward to buying of more products. The age has some form of peer-pressure and when a person sees the other with something, the person will also purchase so as to derive the same satisfaction. Decrease in the size will as a result lead to low demand attributed to the decrease in the number of adults buying the item hence such a product will have less proceeds from their sales (Rehman, et al. 2012). This applies to the case where the product is something that the young adults l...
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