Week 6 Forum: Marketing, Security, Inventory, or Invasion of Privacy

Week 6 Forum: Marketing, Security, Inventory, or Invasion of Privacy
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What is the issue? Tell us about it as if we know nothing on the topic.
Akhter (2014), focused on the role of self-efficacy and internet involvement in influencing consumer behavior of those engaged in e-commerce. The issue of online privacy while conducting online transactions is a concern since one cannot fully verify the authenticity of the information presented via the internet. In other words, to what extend does consumer behavior influence how they rely on e-commerce and try to protect online privacy?
What are the pros and cons of the issue?
The case for focusing more on this is that consumers are on their own when data is breached and online privacy invaded, unlike corporations where such information will likely be made public. One of the challenges to improving online privacy is that consumers may not be tech savvy. Online marketers increasingly have the ability to access consumer information without their knowledge, while there is a need to balance the interest of various internet stakeholders (Ashworth & Free, 2006). Countries and organizations are affected by legislative responses to marketing data surveillance, but they may also use self-regulatory and marketing based responses to address the question of digital privacy.
Should we care about it? Why or why not
Consumers may make purchasing decisions based on advertising and mark...