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Essay Available:
Pages:
1 page/β‰ˆ275 words
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1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

The Marketing Role of the Product Marketing Assignment

Essay Instructions:

For a marketing evangelist the product is merely the means by which word of mouth promotion and customer loyalty is be generated. In other words, the marketing does not exist because there is a product or service to sell but rather the product exists because it supports the marketing that creates stakeholder value. While this view is not generally accepted, it can spur great creativity in the product or service development process.
Chose a product that you believe comes close to marketing itself ("The Better Mousetrap" from the old saying) and describe why you hold that opinion.

Essay Sample Content Preview:

The Marketing Role of the Product
Your Name
Your Institution of Affiliation
July 26, 2017
In my opinion, one of the products that stay close to its marketing and its devotion to upholding the stakeholder’s value is Avis rent-a-car. While searching for these good products, I came about an advertisement that they released back in 1962, where the catchphrase states “We’re number two. We try harder” (Kessler, 2017). What is most striking about their advertisement is that it recognizes that, just as every company that exists, they have their own flaws and that they are willing to do better. While other companies state that they are number 1, Avis admitted that they are only in second place, not because they have a much stronger competitor, but because they recognize their flaws. Th...
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