Marketing Plan and Vision of Plumbing Pro

Marketing Plan
Student’s Name
Institutional Affiliation
Marketing Plan: Plumbing Pro
1.0 Marketing Vision
Plumbing Pro is a new small business that will concentrate on construction-plumbing services for new residential homes. The marketing vision is to ensure that Plumbing Pro becomes a plumbing business of choice, focusing on residential homes as its main niche. The business will also focus on handling plumbing requests for existing homes that are faced with plumbing problems as well as new residential homes that require plumbing services (mplans.com, 2018a). Meetings will be held on a weekly basis to improve the professionalism and proficiency of all employees and equip them with skills that will be able to enhance service delivery and impress potential customers. Plumbing services will be marketed to general contractors and housing developers to ensure that the business benefits from the increased market share.
1.1 Gap Dashboard
I predict that income will increase by an average of 25%, while revenue will increase by a bigger margin as people continue to construct new residential homes in the region. It will also be possible to track the personal, strategic, marketing, and tactical objectives by utilizing the gap dashboard (Dager, 2018). The goals that have not been represented in the gap dashboard, like certain tactical objectives, will be evaluated on the basis of a development schedule in the consequent analysis. Important marketing attributes will be filled four times per annum and the actual results from the gap dashboard will be compared against the actual results that have been achieved. The gap dashboard makes optimistic predictions which will later be compared against the achieved predictions (mplans.com, 2018b). Any gap between the results and the forecast will be associated with unmet goals which made us to surpass the forecast.
Table: Gap Dashboard
Personal Goals

Year 1

Years 2

Year 3

Income of $200,000

$200,010

$210,000

$220,000

10 days of vacation

10

10

10

New certification

2

1

1





Business Goals




Revenue

$300,000

$315,000

$350,000

Plumbing projects

15

30

50

100% Ratings

0

Yes

Yes





Tactical Goals




Business Website

Yes

Yes

Yes

Top plumbing searches

No

Yes

Yes

Employ marketing representative

Yes

Yes

0





Strategic Goals




Leading in marketing

0

Yes

Yes

Plumbers

10

15

15

Permanent Office

0

Yes

Yes

2.0 Ideal Customer
Our ideal customers are individuals who own residential buildings or those who are constructing new homes in the neighborhood. This includes young people who have enough money to construct their own houses, and the aged and retired individuals who are constructing their retirement homes. The latter group consists of individuals who are sending their ch...