Geek Squad: A New Business for a New Environment - Plan Report

Elements of a Marketing Plan Report
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Elements of a Marketing Plan Report
1 Environmental factors that created an opportunity for the company
Cultural changes, advancements in technology, competitors and the current social trends all created an opportunity for company (Hollensen, 2015). After a review of the environment that Pacific Gas and Electric wanted to conduct its operations it was established that there were no many competitors in the market. This created an opportunity for the company since the market was not concentrated with many competitors. It was easy to enter the market. However, the cultural changes of the society were changing. It wanted something that would enable them do their chores fast than it was before. Their tastes and preferences had started to change to the luxurious things than it was before.
Also the current social trends created an opportunity since they helped the company to market itself fast and get a market share. The social media platforms such as Facebook, Twitter, and Instagram are becoming an important means of communication in the society. Thanks to the advancements in technology. Additionally, not only the advancements in technology helped the company to market itself, it also enabled it to produce products that will help the customers to meet their needs.
2 Changes in the purchasing patterns
With advancements in technology, customers expect to get great products and services from their providers. Over the past years the company has experienced high rate of returns on all the products. From the survey that was done to find the reason for the high returns, it was realized that many people want high quality products. However, great purchasing patterns were seen in women than in men. Women expect personal services during the purchase and installation process, Pacific Gas and Electric offers these services to its customers. The trend in men is because they always work themselves out in anything they come across. Since women expect personal services they buy more of the products than men.
3 Environmental scan
There are many trends in the social environment that are likely to influence Pacific Gas and Electric in the future. First, are the changing values and attitudes of the society’s culture. The changes have led to value consciousness; the customers desire for best quality products that will give them satisfaction. This is a positive...