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1 page/β‰ˆ275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Marketing Plan 2. Business & Marketing Assignment.

Essay Instructions:

Instructions For the second assignment, you will use the provided template to fill out the second part of the 1- page marketing plan or the next three boxes related to the During (Lead) Phase and then list your top 5 action steps related to your Lead Capture and Sales Conversion plan. See the sample marketing plans to provide examples of the type of information that you can put in.
In the first box, you will address your Lead Capture System. In this area, you will list the methods you will use to capture leads. Will it be via a call to action on a landing page? At events? Instore? On social media? etc. (use complete sentences and list at least 4 methods with details)
In the second box, you will address your Lead Nurturing System. Here you will list the methods that you’ll use to keep in contact with your leads and grow your relationships with them over time. (use complete sentences and list at least 4 methods along with details)
In the third box, you will address your Sales Conversion Strategy. In this area, list the methods that you will utilize to convert your leads into paying customers (events, promos, etc.) use complete sentences and list at least 4 methods along with details)
After that, you will list your Top Five Action Steps: Here you will simply list your top 5 steps for capturing and converting leads. What actions will you take to make it happen and to put your plan into motion? (use complete sentences and include details)
Top 5 Action Steps:
1. Step 1
2. Step 2
3. Step 3
4. Step 4
5. Step 5
Your completed Assignment 2 template should be submitted to Blackboard by Sunday midnight of Week 7. Reach out to your professor with any questions. Good luck.
Formatting Requirements for this assignment are as follows:
• Typed in a Word document using the provided template
• References included as applicable in the form of a reference page (APA format suggested)

Essay Sample Content Preview:
ASSIGNMENT 2
1-PAGE MARKETING PLAN: Part 2- LEADS
Student Name:
Company Name:
Date:
MY LEAD CAPTURE SYSTEM
In this area, you will list methods to capture leads. Will it be via a call to action on a landing page? At events? In store? On social media? (use complete sentences and list at least 4 methods with details)

A lead, in marketing, is a potential consumer, who has left their contact details (usually email and name showing interest in its services or products and such information may be left on a company's website. The methods used are social media, events, in store and email collection
Through social media it is possible to monitor online traffic to the company’s website and different social networks.
During events there focus on accurate information, context and personalizing the encounter as well as follow ups where there is lead information captured from the target audience.
In the in store lead, there is aggressive placements, building trusts and converting some of the visitors into customers.
Email mails require leveraging social media where the target audience is first identified and then there is email marketing campaign. The subscribers would get engaging content, but the content is personalized









MY LEAD NURTURING SYSTEM
Here you will list the methods to keep in contact with your leads and grow your relationship with them over time (use complete sentences and list at least 4 methods along with details).

The methods used are events, promos, email and multi-channel distribution.
Events are effective channels for generating the leads where people with interest on products and services attend the event and the company provides data on the event visitors.
Promos targeting the users and refining the lead nurturing make it easier to increase sales and this is then linked to automating the lead distribution process.
Direct mail is effective for lead nurturing where the advertising is highly segmented and personalized, where there is a need to try to convince the users their d...
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