Marketing Plan for Beats by Dre Speakers Research Paper

At this point, you have selected a product or service to write about and have taken a crack at analyzing market opportunities. This week your challenge will be to focus in on the target market. To be effective, a target market needs to be identifiable (you must know who and where they are in detail), persuadable (you have to convince them to part with their hard-earned money for your product or service), able to pay (goes without saying), and substantial, that is, big enough so that they produce enough sales to meet your top line projections.
The relevant chapter to guide you is Chapter 7. In part one of the assignment you need to consider each of the following topics, and then address those that apply to your target. Topics that are relevant to every product and service are marked with dollar sign, which I think to be an appropriate indicator.
Demographics $
Geographics
Choice Criteria
Purchase Influence
Product Usage $
Lifestyle
Part two is a single paragraph indicating which market strategy you are choosing (niche, mass, or growth) and why.
Marketing Plan topic is Beats by Dre Speakers. Please see 2 files I attached. Thanks