Marketing Mytopia Essay. Business & Marketing Essay (Essay Sample)
Marketing Myopia Essay
As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
Marketing Myopia Essay
Marketing is the set of methods and strategies, which focus on the promotion and sale of a product or service, and partly depend on how price, product, promotion, and place are used to meet the marketing goals to a target audience. The marketing process connects the company’s products or services with the customers, brand, and business. Marketing is both a social and administrative process since there are people who need products or and services, which are exchanged with the community, while administratively there is planning, organizing and implementing strategies and proposals to meet and optimize customer needs.
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