Marissa Mayer Leadership at Yahoo Company

Marissa Mayer Leadership at Yahoo Company
Name:
Institution:
Course Title:
Instructor:
Date:

Marissa Mayer Leadership at Yahoo Company
Introduction
Marissa Mayer was one of the women who were ranked first at Google where she was a former executive and later became the most prominent woman Chief Executive Officer (CEO) of Yahoo (mercurynews.com, 2015). As a leader Mayer was able to bring a sense of dynamism and excitement that the company had lacked for long. She was able to motivate the company’s employees’ morale through offering free meals and handing them with iPhones. Mayer also made efforts to rein the flabbiness of Yahoo through pulling in the workforce of the company that was scattered and required that these employees should appear at their offices (mercurynews.com, 2015). This paper seeks to describe the leadership approach that Marissa Mayer apply in her leadership at the Yahoo Company, the drawbacks and benefits of the leadership style and the way in which Mayer can change her style of leadership.
Leadership Approach used by Marissa Mayer
Mayer leadership at the yahoo company can be described as a transformative, charismatic and transactional one. The concept of transformational leader is this case is described as the style of leadership in which the leader can inspire changes to the followers (Kendrick, 2011). The transformational leadership is capable of motivating the followers to perform their duties more than expected of them through raising their conscious level of the significance and value of the idealized and specified goals (Vijayaragavan, 2008). A transformational leader is usually enthusiastic, energetic, motivated, persuasive speaker and passionate. Mayer is regarded as a transformative leader through acting as a role model by creating a vision on how the female gender can as well achieve success just like the males (Kurvers, 2015). Mayer has also assisted to motivate the company’s employees to worker harder to achieve the set goals. Mayer is also a great communicator who uses stories and presentation slides to in delivering her messages making it enjoyable to the audience (Gallo, 2012).
A charismatic leader is able to obtain trust from the followers by taking risks that are personal as well as through self- sacrifice. Charismatic leaders are seen to have specific personality behaviours and characteristics that usually lead to positive impacts on their employees or followers. Some of the behaviours and characteristics of a charismatic include being a strong role model, one who shows competence and has self- confidence. Mayer as a leader is a strong role model since she worked as an example to other employees through working for about 12 hours every day and responding to the emails of company and employees (Gallo, 2012). Mayor is also self- confident in that she was able to tackle many of the major responsibilities all at a go. The competence behaviour of Mayor can be seen through the invitation she makes to the company’s employees to assist in brand building. Mayer also organized for interactions that created opportunities for pitch ideas and project feedback (mercurynews.com, 2015).
Transactional leadership is described as the ability of a lead...