Lululemon Atheletica Industry-Competitor Analysis in the Indian Market

Lululemon: Industry-Competitor Analysis
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Lululemon: Industry-Competitor Analysis Lululemon Athletica is a yoga-oriented sports gear manufacturer and retailer headquartered in Canada, North America. The clothing is offered under the Lululemon Athletica brand aimed mainly at wealthy, healthy, and working-class women. Lululemon’s main competitors in India’s athletic wear industry are Nike, New Balance, Puma, Adidas, and Under Armour (ICMR, 2018). In 2017, for instance, their Indian sales declined in the first quarter due to the low presence of e-commerce for customers, inadequate bright colors in inventory, and tremendous competition. The current price for Women’s black yoga pants from Lululemon averages 2839 rupees, while Nike ranges from 2100-2200 rupees (ICMR, 2018). Domestic brands in India, such as Nivia Company, manufacture fitness gear at only 1390 rupees, which is significantly lower than Lululemon and other players. The quality is also almost similar, meaning these brands, such as Nivia and Tyka, provide affordable prices (Chengappa, 2...