1 page/≈275 words
Business & Marketing
Low Price vs. Flexible Price policies (Essay Sample)
What is the difference between one-price and flexible-price policies? Which is most appropriate for a hardware store? Explain your reasoning in detail with examples or citations from the textbook. Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have **if possible use source from Essentials of Marketing 12th Edition McGraw Hill ** source..
One price policy versus Flexible price policies
Customers at times do not have the say when it comes to the price for a good and thus it is up to the customer to buy as per the price tag or just not to. In one price policy the customers pay the same price for a product ( HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Jr.+Perreault,+William%22&source=gbs_metadata_r&cad=5" William, HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Joseph+Cannon%22&source=gbs_metadata_r&cad=5" Cannon & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22E.+Jerome+McCarthy%22&source=gbs_metadata_r&cad=5" McCarthy, 2009). However, in some cases customers are given the opportunity to negotiate the product’s price. This i...
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