LOreal Company Description: The Manufacture of Beauty

L’Oreal Group
Name
Institution
L’Oreal Group
The L’Oreal Group is a global company that specializes in the manufacture of beauty and personal care products consumed across the globe. The company’s headquarters is in France and has a physical presence in 130 countries found on five different continents. The group's mission is to supply the best cosmetics innovation to men and women across the world respecting the cultural diversity of different people. The company was founded by Eugene Schueller in 1909, since then, it has grown to become one of the world’s largest manufacturers of cosmetic products (L’Oreal, 2016). The growth of the company is marked by key four steps since inception; between 1909 and 1956, the company made the first steps in constructing its business model. In 1957 to 1983, L’Oreal was expanded to become the Grand L’Oreal; between 1984 and 2000, L’Oreal became number one in the beauty industry. Lastly, from 2001 to present, the com...