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Business & Marketing
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LITHIA MOTORS Medford, Ore. Business & Marketing Essay

Essay Instructions:

My assigned Fortune 500 company:!!! LITHIA MOTORS Medford, Ore. 
Overview: This project entails reviewing a Fortune 500 company’s best practices in sustainability and then writing, in your own words, about those practices.
This project is designed to enhance your knowledge of what is meant by sustainability as currently practiced by large corporations. As you do your research, look for your assigned company’s sustainability or corporate social responsibility (CSR) report that shares the organization’s best practices and results concerning sustainability. 
While searching for information or reports on company websites, you will realize that companies use different terms while talking about sustainability. Here are some terms you might come across (this is not an exhaustive list): sustainability, corporate social responsibility, social responsibility, corporate citizenship, community well-being/engagement, social impact. Moreover, most companies have a separate diversity & inclusion section and a diversity & inclusion report.
If your assigned company does not have a downloadable sustainability/CSR report, look for information on the company website. If your assigned company does not provide information about one of the required elements, address this in your paper, rather than leaving the reader to wonder whether you merely overlooked this part of the assignment (e.g., explore and report on what a competitor does and note how your assigned company could improve its implementation/reporting).
Paper Content and Format Sustainability: Take the triple-bottom line perspective(Planet, People, and Profit) as your basis. Research and understand what your company does to contribute to the three pillars of sustainability. In your paper, report on their best practices. Questions to answer are given below. Beyond your company’s best practices, I am interested in how you perceive them and think about these practices and how you think they contribute to the triple bottom line.• Planet: What steps does your assigned company take to improve its impact on the environment? How are these initiatives related to the UN sustainability development goals?• People: What steps does your assigned company take to improve its impact on the people? How are these initiatives related to the UN sustainability development goals? Note: Please realize that all initiatives that affect stakeholders such as employees (e.g., diversity & inclusion), communities, society etc. can be considered in this section.• Profits: What are the economic impacts of your assigned company’s sustainability initiatives? How are these initiatives related to the UN sustainability development goals?• Circular economy: To what extent does your assigned company operate under the circular economy model? Explain.• Reporting: Does your assigned company produce a comprehensive sustainability report? What key metrics does your company report? Do they set targets for their commitments? • Awards/certifications: Has your assigned company been recognized by anyone (awards, citations, certifications) for its sustainability efforts? Describe.Conclusion/Summary: Finally, discuss your takeaways from your analysis of your assigned company’s best practices. What do you think your company does well? What could it improve on? What are your recommendations for improvement? 
Citations (APA style): Include citations to properly credit your source material. Citations also help the reader to seek additional information about your assigned company’s efforts, if desired.

Essay Sample Content Preview:

Lithia Motors Medford, Ore.
Student’s Name
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Professor’s Name
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Lithia Motors Medford, Ore.
Planet: Lithia Motors values sustainability efforts, and has therefore, initiated some through its many dealerships. BMW of Ramsey, for instance uses rooftop solar panels, LED lighting, and auto shutoff lights (Lithia Motors, Inc., 2020b). These initiatives save more than 190,000 kilowatt hours of energy (Lithia Motors, Inc., 2020b). This initiative is in line with the UN sustainability development goals because it helps to reduce carbon emissions.
People: Lithia Motors promotes diversity and inclusion in its workforce. In addition to this, the company encourages more women to take on leadership positions in the company (Lithia Motors, Inc., 2020d). In giving back to its communities, Lithia works with a wide range of non-profit organizations to help children, seniors, animals, veterans and underserved families (Lithia Motors, Inc., 2020c). These initiatives are all in line with the UN sustainability development goals because they help to achieve equality in the workplace, improve people’s health and well-being, and reduce poverty.
Profits: Through its initiative of diversity and inclusion in the workforce, Lithia Motors has helped to redistribute wealth within society. By giving back to its communities, the company has also improved the economic well-being of many population groups who are not capable of improving their financial situations independently. These economic impacts have contributed to the achievement of the UN sustainability development goals because they have reduced economic inequality and poverty rates.
Circular economy: Lithia Motors promotes LED lighting, use of solar panels, and recycling. Since 2011, the company has invested at least $10 million in LED lighting (Lithia Motors, Inc., 2020a). Lithia Motors’ dealerships have developed ways of reducin...
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