423 SLP Assignment: KFC Organizational Development Plan

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KFC Organizational Development Plan
KFC is a late entrant in the global fast food industry and though they have made remarkable progress in the industry, they still face very stiff completion and negative publicity. The management through the marketing department spends heavily on branding and promoting their products. The management also focuses on new markets to venture into to ensure global dominance in the fast-food industry. As a real estate company, it has thrived on aggressive advertisement and branding to ouster the other fast-food companies like McDonald’s. The management has invested in advertisements and promotion of the brand to bolster its position in the industry which is threatened by many diverse problems associated with the food and health industry.
To mitigate the stiff competition in the industry, KFC can solicit the services of an external organizational development consultancy company to help them plan and strategize. External consultancy firms have vast experience in helping other organizations to meet their strategic objectives and they best suited to recommend proven competition moderation methods that are more likely to be successful CITATION WWa15 \l 1033 (Burke & Noumair, 2015). Therefore, for KFC they will team up with experts who will offer insightful ideas on how to moderate the competition and maximize their profits. The organizational development model used by the consultancy firm would gather information about competition faced by KFC and analyze it to come up with the most suitable recommendations for the company to deploy. The subsequent feedback from data gathering and diagnosis would be tabled before KFC management...