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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:

Joy Kindergarten Essay

Essay Instructions:

First, go through the following tutorials. There are a lot of them, but they are fairly short and should give you a good introduction to the topics of this module:

Origin of business ideas. (2014). Pearson Learning Solutions. New York, NY.

Decision making and SWOT analysis. (2014). Pearson Learning Solutions. New York, NY.

Competitive analysis of business. (2014). Pearson Learning Solutions. New York, NY.

Market segmentation. (2014). Pearson Learning Solutions. New York, NY.

The following book chapters will give you a more detailed look at these important topics:

Finch, B. (2013). Chapter 4: The market. Creating Success, Volume 35: How to Write a Business Plan (4th Edition). London, GBR: Kogan Page. [Ebrary]

Friend, G. &  Zehle, S. (2004). Chapter 9: SWOT analysis. Guide to Business Planning. Profile Books, London [Ebrary]

Srivastav, R. P. S. (2007). Chapter 4: Business opportunities. Entrepreneurship Development and Production Management. Himalaya Publishing House, Mumbai, IND [Ebrary]

There are many other books on this topic in Ebrary if you need more ideas for your assignments. Several more books that may be useful are listed under Optional Reading.

Required Case Assignment Reading 

Bangs, D. (2002). Financing proposal for Finestkind Seafoods, Inc. Business Planning Guide: Creating a Winning Plan for Success. Dearborn Trade, Chicago, pp. 149-155 [Ebrary]

Bangs, D. (2002). World Beat Tours business plan. Business Planning Guide: Creating a Winning Plan for Success. Dearborn Trade, Chicago, pp. 175-180 [Ebrary]

 

Aulet, B. (2013). Step 0: Getting started. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Somerset, NJ, USA [Ebrary]

Seifert, R., Leleux, B., & Tucci, C. (2008) Chapter 1: Opportunity recognition. Nurturing Science-based Ventures: An International Case Perspective. Springer, London, pp. 1-10. [Ebrary]

Morris, M. (2012). Chapter 4: Business ideas – creation and valuation. Practical Guide to Entrepreneurship: How to Turn an Idea into a Profitable Business. Kogan Page Ltd., London [Ebrary]

Whiteling, I. (2010). Chapter 03: Pre-startup research. Start Your Own Business 2010: The Ultimate Step-By-Step Guide. Richmond: Crimson Business Ltd. [ProQuest]

Khedair, J., & Anderson, M. (2009). Chapter 7: Competition. Successful Business Plans: Get Brilliant Results Fast. Richmond: Crimson Business Ltd., pp. 101-107 [ProQuest]

Reuvid, J. (2010). Chapter 1: Identifying the opportunity. Start up and Run Your Own Business: Planning, Funding and Growing Your New Enterprise (8th Edition). Kogan Page Ltd., London [Ebrary]

 

 

 

 

Gordon, E., Natarajan, K., Arora, A. (2009). Chapter 6: Project Identification. EntrepreneurshipDevelopment. Global Media, Mumbai, India, pp. 57-69

Blackwell, E. (2008). Chapter 7: The Market. How to Prepare a Business Plan (5th ed.). London: Kogan Page Ltd., pp. 112-117. [ProQuest]

 

 

Essay Sample Content Preview:

Joy Kindergarten
Name:
Institution:
Course:
Date:
Business environment
At the internal level, Joy Kindergarten has been built around strategic objectives that will see the level of education offered come above that offered in the industry at the moment. The kindergarten has the production capacity to train more than 200 children to the highest level of education, while enhancing a balanced learning environment through intriguing opportunities (Aulet, 2013). The staffs employed at the kindergarten are recruited through a rigorous selection method that ensures that they meet high standards of early childhood training (Blackwell, 2008). Every teacher and support staff has proven track records (Whiteling, 2010). The managerial structure at the kindergarten from the director down to the support staff is flat, such that every need is addressed in the most open manner.
Matters concerning children are quite sensitive and thus the management employs the flat structure to ensure that information flow and decision making process are fluid and most importantly effective to make sure that the needs of the children are not compromised at any point (Whiteling, 2010). The management attitude is based on a highly social culture, where learning is integrated with fun activities. This creates an appealing atmosphere to the children who are given a chance to develop their skills and harness their social integration abilities, which will be crucial as they grow up.
At the external level, the economy has been improving since the last flop in the year 2008 and most of the families in the society are able to their children to school (Whiteling, 2010). Legally the kindergarten is going to be defining access to education as established under the early childhood statutes, with reference to scope, site selection and eligibility among others. The kindergarten is also going to be facing competition from elements such as home schooling, mainstream primary schools, local private schools and minority religious schools (Blackwell, 2008). Relative to targeting the market, using the Pearson market segmentation strategies, the market segment in question will be the middle class families (Aulet, 2013). These are families are managed by working parents, who are away most of the day and have minimal contact with thei...
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