Intervention: Drive-In Movie Theater Marketing Techniques

Intervention- Drive-In Movie Theater
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There are two giant screens and marked spaces to help maintain social distancing rules. Tickets are sold in advance through the website or on site. For online purchases, the customers present the QR Code or printed ticket at the entrance. The events are marketed both online and through local media highlighting the concessions, prices, services available and place to eat.
Media and internet communication also address updates on have programming and what to expect. The price is $ 25 per car and for the children accompanied by adults it is $7 per child and $ 10 per adult, and each car has up to 4 people per cars. There will be a membership card or bonus, so that those who choose to pay a monthly fee the customers are entitled to a predetermined number of films, while there are discounts for children, students and retirees.
There sessions are on Tuesday to Sunday. The movies are kid friendly and the people can choose to view these movies in their cars, but whatever choice they respect social isolation. Besides the newly released films, there is promotion of free cultural events, concerts, music for adults. The people begin to enter as early as two before the show to avoid inconveniencing others and interruptions. All safety and hygiene standards are prioritized, and the space has food and beverage services including allowing vegetarian options. There is a stand offering snacks, sandwiches, and popcorn.
There are 10 porta potties, 5 for females and 5 for males, while there are 10 garbage cans, and the employees ensure that everyt...