Module 1 SLP: An Internship at the Coca-Cola Company

Business Processes
Insert Name:
Institutional Affiliation:
Due Date:
I recently did an internship at the Coca-Cola Company. Consequently, I learned many things regarding the organizational management and operations. The coca-cola company is a U.S based Multinational Corporation and marketer, retailer and manufacturer of non-alcoholic beverages. The company uses the divisional structure to enable the organization to act in response to changing trends taking place in the dynamic, unpredictable business environment and to stabilize its business operations. Coca-cola uses the divisional organizational structure for various ways. According to Morschett, Schramm-Klein, and Zentes (2015), the company is structurally divided regarding regional operations to customize or adapt particular activities of the organization’s operations to each local market. For example, one slogan or advertising campaign may not be suitable for another local market. Therefore, decisions regarding particular advertising campaigns are tailored to fit each local market. First, the divisional organizational structure enables regional managing directors to manage day-to-day activities. Secondly, the structure enables Executive Board of Directors (top management officials) to deal with managing strategic formulation and planning.
The organization is a divisional company by geographic regions. The company has various divisions spread on all continents across the world with presidents managing division in each continent. The firm has five divisions spread in the five continents; namely Eurasia and Africa Division, North American Division, Europe Division, Pacific Division, and Latin America Division. Each division in every continent has vice president who controls and manages sub-division business activities in the smaller geographic areas such as countries or regions. Lee, Kozlenkova, and Palmatier (2015) view that this divisional structure is effective for Coca-Cola Company since the organization is a huge company that operates in several different governmental and cultural regions. The local business activities are quite similar to business tasks at international level. Mangla (2015) discloses that irrespective of the location or country, the organization runs in a similar way and markets and manufactures similar brand and product of soft drinks. The organization exercises tight control over its functioning and operations from the head office.
Coca-Cola Company is a divisional structure organization based on geographic areas. The company operates around the world, and each location has its management layers and internal structure. Thus, enable such divisions to operate as an independent company. The organization uses local professional individuals to operate the management of the division businesses. This helps the organization to transition its operations to particular local markets around the world. Morschett, Schramm-Klein, and Zentes (2015) view that the company uses the divisional structure as a framework to develop organizational stability and growth. Local staffs understand the local buying power and behaviors of the local customers. Local managers understand requirements of financial reporting and tax structure of the local regions and un...