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Pages:
1 page/β‰ˆ275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Did the Internet Change Everything? Marketing Assignment

Essay Instructions:

Textbooks and pundits are fond of using the phrase "the Internet changed everything". It certainly changed a lot in the field of marketing, and that is our focus this week. Nominate the element of marketing (price, product, promotion, placement) on which you believe the Internet has had the biggest impact and explain your position using at least one specific product or service example.

Essay Sample Content Preview:

Did the internet change everything?
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Textbooks and pundits are fond of using the phrase "the Internet changed everything". It certainly changed a lot in the field of marketing, and that is our focus this week. Nominate the element of marketing (price, product, promotion, placement) on which you believe the Internet has had the biggest impact and explain your position using at least one specific product or service example
The internet has had the biggest impact on promotion, since there are insights on consumer behavior. Advertisers and marketers can evaluate Consumer attitudes depending on how they interact with them the internet is an important platform for marketing communication, where there is immediate feedback like the traditional channels of communication. Among car leaderships the use of videos can often market their services to a wide audience. While social media is fast paced, there is a need to respond to the customers and potential buyers to improve customer relations.
Car shoppers increasingly communicate via the internet about their recent purchase experience and they can compare prices and services rendered. ...
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