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Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Identifying Channels of Distribution Marketing Assignment

Essay Instructions:

Identifying Channels of Distribution
For this week's assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate being able to research easily.
Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, and brought out of mines owned by a company in South Africa. Identify as many participants in the channel as possible by company name and location.
Identify the mode of transportation used between each stage in the channel.
Identify by name and location the component parts of the product if any.
The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
Attempt APA style, see example below.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 60% of your paper must be original content/writing.
No more than 40% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

Essay Sample Content Preview:

IDENTIFYING CHANNELS OF DISTRIBUTION
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Introduction
A distribution channel is a path through which goods and services move from the producer to the final consumer. On the other hand, a distribution channel may be defined as of how payments of goods and services travel from the customer to the vendor (Verkhratskiĭ & Parpura, 2015, p. 26). The channels involve various intermediaries; however, a distribution channel may be as short as a direct transaction between the producer and consumer. Nevertheless, a distribution channel may require interconnected intermediaries who may include distributors, wholesalers, agents, and retailers. During the process of distribution, each intermediary receives the items at a certain pricing point and moves the items to the next higher pricing point until it reaches the final consumer.
Furthermore, in marketing goods and services are distributed in two main types of channels namely the direct distribution channel and indirect distribution channel. The Direct distribution channel is a system where the product or service moves from the producer directly to the consumer with no mediators involved. This occurs more often with the sale of services. On the other hand, the indirect distribution includes intermediaries within the distribution channel (ROSENBLOOM, 2013, p. 121).
Distribution channels for Adidas shoes
Distribution channels determine the final price at which products will be sold since every intermediately sells the product at a higher price than the original hence making profits. Therefore, intermediaries have often caused the high prices of goods. For instance, Nike shoes are denoted as the most expensive shoes while as their production cost is a low as...
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