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1 page/≈275 words
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Business & Marketing
English (U.S.)
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Hypothesis To Test: How Virality Is Misunderstood? (Essay Sample)


What hypothesis that you have recently heard is the most misunderstood? Why is this misunderstanding to prevalent, and what should be done to correct it?


Hypothesis To Test
How virality is misunderstood
The hypothesis of virality in business have been recently misunderstood; virality is something that is harder to create than to create a good product. It is not surprising to see good products with poor virality and poor product with good virality. The misunderstanding comes from the fact that all the viral efforts go towards an assumption of what a product can do into someone's head and to get people excited about it and they want to use it (Goel et al., 2015).
At the need of the day, what matters is how many people are using the product. Most products grow organically whereby direct customer-to-customer interaction makes it viral, for example, social platforms of Twitter and Instagram have viral attributes. Twitter, however, have encountered certain limitations on its customer growth be

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