Hypothesis To Test: How Virality Is Misunderstood?

Hypothesis To Test
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How virality is misunderstood
The hypothesis of virality in business have been recently misunderstood; virality is something that is harder to create than to create a good product. It is not surprising to see good products with poor virality and poor product with good virality. The misunderstanding comes from the fact that all the viral efforts go towards an assumption of what a product can do into someone's head and to get people excited about it and they want to use it (Goel et al., 2015).
At the need of the day, what matters is how many people are using the product. Most products grow organically whereby direct customer-to-customer interaction makes it viral, for example, social platforms of Twitter and Instagram have viral attributes. Twitter, however, have encountered certain limitations on its customer growth because it reached a certain number of users that is disappointing to shareholders (Berger & Milkman, 2010).
Every business has an upper limit when it comes to growth it just a matter of knowing where it appears. If Twitter reaches a point where customer growth cannot be achieved, there are several choices the business can take (Goel et al., 2015). A viral product is a product whose rate of adoption increases with time, and within a certain limit, the product can grow faster as more users embrace it. If the businesses do not delight a customer, it does not create a viral effect because enjoyment is the greatest form of virality (Schulze, Scholer & Skiera, 2014).
If you love a product, you will gladly tell your friend to use it, and if someone encourages you to use a product and it is not good, you will simply stop using it. Products that have viral growth depend on the person-to-person transmission to increase the product use. Product growth happens automatically as customer use this product. Growth is driven by a natural process whereby custome...